November trends had us feeling Wabi Sabi

November’s Social Trend Drop

November came in with a mix of self expression, nostalgia, and the kind of humour that only the internet can deliver. From silent dancing to hyper-specific rituals, creators spent the month leaning into quirks, shaking off perfection, and having fun with formats that felt delightfully unpolished.

Here’s what defined the feed and where brands can play.

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It’s Got Wabi Sabi

A trend built around proudly owning the things that make you you. Creators share something people often comment on, then flip it by embracing it with the line, “it’s got that wabi sabi.” It’s confident, cheeky, and all about letting imperfections be part of the charm.

Talent POV:  Pick a trait your audience already associates with you and claim it. The more specific, the better.
Brand POV: A strong fit for brands with a distinct point of view. Highlight what makes your product different in a way only you can.

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Dancing in Silence

Arguably the funniest thing on TikTok this month. The setup is simple: film yourself dancing with no music, leave in that awkward silent intro, then cut to TikTok’s auto-selected audio. Somehow, it matches every time and that’s the magic.

Talent POV: Commit to the awkward silence; that’s where the charm lives.
Brand POV: Ideal for brands wanting light, personality driven content. It’s playful without trying too hard.

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Entering Flow State

Creators share the oddly specific moments that send them into a blissful, hyper-focused zone — think crunchy grapes, deep chats with a friend, or those little rituals that instantly feel right. Calm, niche, and surprisingly relatable.

Talent POV: Use the tiny habits or quirks your audience already recognises.
Brand POV: Ideal for brands connected to routine, comfort, or enjoyment. Show how your product naturally fits into that “everything just feels good” moment.

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Last November vs This November

A simple split-screen before-and-after concept where creators compare who they were “Last November” to who they are now. It’s reflective, honest, and perfect for showing growth — from energy shifts to career moves.

Talent POV: Keep it real. Big changes or subtle shifts both work.
Brand POV: A strong fit for product evolution, brand milestones, or year-in-review storytelling.

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Look It’s…

A revived classic that’s found new life with a fresh sound. Someone points into the distance with text like “look it’s (insert person, memory, or concept),” then the camera pans back and they sprint towards it. Simple. Nostalgic. Very fun.

Talent POV: Lean into humour or heart, both hit.
Brand POV: A sharp hook for playful product reveals or narrative-led content. That run-in moment is where the brand can shine.

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Ah November, you will be missed. Wait, is it just me or can you hear the opening notes of All I Want For Christmas?

See you next month for another scroll-stopping round up.