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Case studies
April 14, 2026

Castello cut through the Christmas noise with creator storytelling and paid amplification, driving strong engagement and brand lift

Castello cut through the Christmas noise with creator storytelling and paid amplification, driving strong engagement and brand lift

March 23, 2026

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April 14, 2026

How Creator Partnership Ads Drove 11.5M Views and 4x Brand Lift Benchmarks for Castello

Creator

Castello cut through the Christmas noise with creator storytelling and paid amplification, driving strong engagement and brand lift

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How Creator Partnership Ads Delivered a 5x ROAS for TFE Hotels During Black Friday

Creator

Fabulate’s creator ads drove 5x ROAS for TFE Hotels, turning content into $54K from $10K spend

January 30, 2026

Driving 2.1M Organic Views and a 6.44% Engagement Rate for Subway’s Hot Honey Launch

Creator
Organic growth

Fabulate turned Subway’s Hot Honey launch into a social hit, driving 2.1M views and 6.44% engagement

December 15, 2025

How Creator-Led Content Delivered a 17.65% 6 Second View Rate for The Roses

Creator

Fabulate used couple creators to drive a 17.65% view rate above benchmarks for The Roses

December 15, 2025

How UGC Content Drove 748.7K Views and a 3.29% Click-Through Rate

UGC

Fabulate turned cruise offers into clicks, with UGC content delivering 748.7K views and a 3.29% CTR

October 30, 2025

14.85% Engagement Rate and 780K Views from Creator-Led Content

Creator
Editorial + Creator

Fabulate partnered with L’Oréal and Marie Claire, driving 780K views and 14.85% engagement

October 29, 2025

4.25% Engagement Rate and 7,500+ Entries in Four Weeks

Creator

Fabulate’s creator approach turned competition viral, driving 7,500 entries and 4.25% engagement

October 29, 2025

Seasonal Content Reached 2.35% Engagement Rate and 1.56M Views

Creator

1.56M Views Across Social: How Fabulate Helped Bakers Delight Connect Through Seasonal Moments

October 29, 2025

7.5% Engagement Rate Across Creator Content

Creator

Creator storytelling made releases cultural moments, driving a 7.5% engagement rate across social

October 28, 2025

80% reduction in production time

Trend Jacking

Fabulate’s technology, team and process helped L’Oréal cut production approvals to 72 hours

June 6, 2024

Cutting CPA by 70% by turning creator content into high-performing acquisition for MYOB

UGC

By adding creator content MYOB was able to significantly reduce CPA

May 10, 2024

Turning cultural trends into a 9.5% lift in ad recall for M·A·C

Creator
Trend Jacking

Increase in brand memorability through culturally relevant trends

March 3, 2024
"...Fabulate’s tech and support have completely streamlined how we manage campaigns. The intuitive setup and smart tracking features save us time and make the process far more efficient. It’s transformed the way we work, freeing us up to focus on strategy while knowing the details are taken care of."
Lola McKimm
Talent Manager, One Daydream
"Working with Fabulate has always been smooth and rewarding. As a talent manager, I regularly coordinate paid partnerships for our creators and am continually impressed by the team’s professionalism, clear communication, and high quality campaigns. They know how to collaborate with talent and agencies in a way that’s both supportive and efficient, and we really value the strong relationship we’ve developed."
Mollie Allan
Senior Talent Manager, Huume
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From Sydney to Singapore to San Francisco, Fabulate connects creators with brands and agencies globally.

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