A comprehensive influencer marketing platform that simplifies the process of finding talent, cultivating your brand's community, and measuring the return on your investment, all through a single, user-friendly interface.
The Fabulate platform streamlines content creation and distribution by combining discovery, outreach, workflow, analytics, payments, and distribution in one tool, enabling teams to produce quality content more efficiently.
Fabulate provides marketers with unparalleled access to an expansive database of over 200 million influencers across key social media platforms like Instagram, TikTok, and YouTube. By eliminating the need for time-consuming manual searches, our platform empowers marketing professionals with the ability to swiftly filter through a global pool of influencers. This ensures access to precise, current data essential for making informed decisions about potential collaborations. With this rich source of influencer insights at their fingertips, marketers can efficiently pinpoint and engage with the ideal influencers, optimising their campaigns and achieving better engagement rates with their target audiences.
Fabulate Outreach revolutionises the way marketers connect with creators by seamlessly integrating creator profile details with their corresponding email accounts. With an impressive match rate of between 44% and 66% across various platforms, this feature enables marketing teams to send bulk, customizable emails without the tedious process of manual copying, pasting, and the associated risk of errors.
Within the Outreach tool, marketers can leverage advanced mail merge capabilities, allowing for the personalisation of key details in each email, while managing these communications on a large scale. This approach ensures that messages are tailored and relevant to each creator, enhancing the likelihood of engagement and response.
Moreover, Fabulate Outreach promotes organizational efficiency by centralizing all outreach efforts into a single group inbox. This strategy ensures that communications are not siloed within individual email accounts, facilitating a cohesive and collaborative outreach process. The ability to monitor open rates and responses provides valuable insights, enabling marketers to refine and optimise their outreach strategies for maximum effectiveness.
Once a creator engagement is negotiated, the integration with the Fabulate platform streamlines the contracting process. This seamless transition from initial contact to formal agreement simplifies the administrative workload, allowing marketing teams to focus on building strong, productive relationships with creators.
Fabulate harnesses a sophisticated workflow management system, specifically designed to streamline the collaboration between marketers and creators or their representatives. This system facilitates the management of an extensive array of deliverables within a user-friendly workroom environment, making it simpler for marketing teams to handle numerous tasks and projects simultaneously. One of the standout features includes advanced tracking tools for client feedback and revisions. The platform offers a dynamic social mock-up tool, which allows users to provide precise feedback and preview how the content will appear in its intended environment.
Contracting on Fabulate is both straightforward and efficient, with the platform automatically generating contracts tailored to your campaign's brief and specific requirements. These contracts are backed by Fabulate's comprehensive terms and conditions, to which creators digitally consent at each login and at the start of every project, ensuring full legal coverage for your brand.
The invoicing process on Fabulate is equally streamlined. Brands receive a single, itemised invoice for simplicity, while the platform takes care of distributing payments to creators. This system includes an escrow service, wherein payments made to Fabulate are securely held until you authorise their release to the creators. Furthermore, the platform accommodates payments in your preferred currency, ensuring a smooth and efficient transfer to the creator’s chosen payment account.
By addressing the entire workflow from approvals and revisions to contracting and payments, Fabulate offers a comprehensive solution that not only saves time but also enhances the efficiency of campaign management for marketers. This integration of services allows marketing teams to focus on what truly matters – creating impactful content and forging meaningful connections with their audience.