SparQ’s Brand Safety Screening automates the process of vetting creators to ensure their content aligns with your brand values. Once you set your list of creators and define your brand safety parameters, SparQ scans videos, images, and transcriptions for potential risks—whether it’s explicit content or topics that might not fit with your brand. Any flagged content is sent to you for final human review, so you can make the best decisions while saving time and ensuring accuracy.

SparQ’s AI does the heavy lifting, automating tasks that would usually take hours of manual effort. Instead of reviewing creator content by hand, SparQ scans vast amounts of data across platforms like TikTok, Instagram, and YouTube. It flags any risky content, identifies authentic creators, and even analyses audience overlap. This allows you to focus on strategic decisions while reducing the time it takes to find the perfect creators.

A human is always involved in the loop and SparQ does not make decisions on behalf of users - only flags potential brand safety risks.

Yes, SparQ is designed to complement human judgement. While the AI automates the scanning and flagging of content, you still have the final say. Any content that doesn’t meet your brand safety standards is flagged for human review, giving you the opportunity to ensure everything aligns with your specific requirements before moving forward.

SparQ scans content across major social platforms, including TikTok, Instagram, and YouTube. Its powerful AI reviews videos, images, and transcribed content on these platforms to ensure that creators align with your brand’s safety parameters.

Absolutely! SparQ’s Competition Monitor allows you to extract brand identifiers from videos, images, and transcriptions. You can easily identify which brands, products, and themes creators are discussing, including your competitors. SparQ also matches client logos across a database of 100,000, helping you stay on top of trends and track competitor activity with precision.

With SparQ, you can scan up to 100 individual influencers across Instagram, TikTok, and YouTube in a single brand safety report. You have full control over the parameters—whether it’s scanning a specific number of posts or setting a custom date range, such as the last 30, 60, or 90 days. SparQ’s flexibility allows you to tailor each report to suit your campaign’s needs. Processing time varies based on the number of influencers and the volume of content, but SparQ’s AI works efficiently to generate thorough, actionable reports that quickly highlight any potential brand safety risks.

SparQ is designed to integrate seamlessly with your Fabulate Discovery, Outreach, and Prospect Lists, making it easy to scan and analyse influencers within your existing workflow.

SparQ can be seamlessly added to your existing Fabulate SaaS subscription. The pricing is flexible and tailored to your specific needs, based on the number of brand safety checks you anticipate conducting over a 12-month period. This means whether you’re running frequent campaigns or only need occasional checks, SparQ scales to fit your usage. The more checks you plan for, the more cost-effective the solution becomes, giving you the freedom to manage brand safety without worrying about unexpected costs. Our team will work with you to create a customised plan that aligns with your campaign frequency and business goals.

SparQ offers a range of reports to help you make informed decisions about your influencer marketing campaigns. You can generate:

‍Brand Safety Reports: Automatically scan content across TikTok, Instagram, and YouTube to flag any risky or inappropriate material that might impact your brand.

‍Audience Overlap Reports: Compare audience reach across multiple creators to find the perfect balance of unique reach and frequency, ensuring your campaigns target the right people without overlap.

‍Brand Fit Comparison Reports: Evaluate how well different creators align with your brand’s values and messaging. You can even compare your own brand’s social media presence alongside other creators to see how they match up.

‍Competition Monitor Reports: Identify which brands, products, and themes creators are discussing in their content, helping you stay ahead of the competition and track emerging trends.

Each report is designed to give you valuable insights quickly and efficiently, helping you make data-driven decisions with ease.