Disclosure underpins trust in influencer marketing, but it’s still widely misunderstood. This guide explains why disclosure is a legal requirement, how it’s regulated across major markets, and what brands and creators need to do to operate transparently and compliantly at scale.

The UK’s HFSS advertising rules are reshaping how food and drink brands work with creators. This article breaks down what’s changed, how the restrictions apply to influencer marketing, and what brands, agencies and creators need to consider moving forward.

CES offered a clear signal that creator marketing is entering a more considered phase, one shaped by intent, behaviour and context rather than surface level metrics.

Influencer marketing has outgrown the experimental phase. This piece breaks down how creator led media is reshaping advertising in 2026, the role of trust and proximity, and what brands must do to scale with confidence.

Episode 5 examines how creators are driving full-funnel outcomes with Amanda Bosch, exploring how large organisations use creators as long-term assets, where creator content outperforms brand ads, and what it takes to turn creator investment into measurable commercial results.

December is busy on socials. These are the content formats creators are leaning into this festive season and why they’re working.

Discover Fabulate’s new granular project statuses and get clearer visibility across every stage of your influencer campaigns, from concepting to payment.

Episode 4 explores the rise of structured, commercially rigorous creator pitches with Lydia Feely, revealing what marketers now expect in the pitch room, where capability gaps are emerging, and how transparency, governance and technology are reshaping the next phase of creator marketing.

Your round up of the November trends TikTok couldn’t get enough of, with smart ways creators and brands can jump on these and keep their content feeling fresh.

Learn why Fabulate uses account authentication, how it protects you as a creator and why it matters across Southeast Asia. We explain what we can access, what we can’t and how you stay in full control at every step.

Episode 3 unpacks the new power shift in creator marketing with Genevieve Day, exploring how creators are evolving into full-scale businesses and how agencies deliver value in a fast-changing commercial landscape.

To make your December planning easier, we pulled together ideas that are taking off right now, plus formats that brands are using successfully when they work with creators!

Episode 2 unpacks the evolution of creator marketing with AIMCO’s Patrick Whitnall, examining how governance, regulation and industry maturity are reshaping the way brands, creators and agencies work together.

Episode 1 unpacks the collision of culture, data and creativity with Eugene Healy, offering fresh insights for marketers and creators alike.

Our momentum continues as Fabulate is recognised once again among Australia’s fastest growing technology companies.

Fabulate unveils the next generation of AI built for brands and creators and it’s changing everything.

The Fabulate platform triumphs at Australia’s top creator economy awards for the second year running.

Let's show you how to submit and edit a pitch for jobs with Fabulate

Fabulate wins Gold for "Best Influencer Marketing Platform" at the Marketech APAC Awards.

Fabulate authentication is a secure way to link social accounts so we can automatically pull post performance data from live campaigns.

The most common questions we get asked about payments from creators about working with Fabulate.