Episode 3: Influencing Outcomes
Episode 3 unpacks the new power shift in creator marketing with Genevieve Day, exploring how creators are evolving into full-scale businesses and how agencies deliver value in a fast-changing commercial landscape.
In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT, Genevieve has shaped the careers of top creators and helped define what professionalism looks like in a maturing creator economy. Together, they unpack how creators are evolving into fully fledged businesses, how agencies add value in a more competitive market, and what longevity really requires in 2025 and beyond.
In this week’s TL;DR, Nathan and Ben break down three major shifts transforming the industry right now: the surge in investment and consolidation across influencer marketing, Visa’s latest data showing the financial identity crisis hitting creators as brands move to longer payment terms, and the rise of creators launching their own agencies and reshaping the traditional creative power dynamic.
This episode offers sharp, practical insight for brand marketers, creators, agencies and talent managers navigating higher expectations, tighter commercial models and the next wave of creator growth while staying connected to what drives this industry forward: creativity, consistency and community at scale.
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