Introducing SparQ 2.0: AI That Thinks, Creates and Acts for Creator Marketing

Fabulate’s AI engine, SparQ, just leveled up. With SparQ 2.0, we’re introducing a new suite of next generation tools that redefine what’s possible in creator marketing, from discovery and compliance to analytics and trend prediction.

This isn’t generic AI dressed up for social. SparQ 2.0 is built from the ground up for the creator economy, combining Fabulate’s rich platform data with next-gen agentic AI that can think, create, and act in real time. It’s AI with initiative.

Built for the Realities of Creator Marketing

Marketers have been asking for AI that does more than analyse keywords. SparQ 2.0 goes further - understanding nuance, tone, and context across text, image, video, and audio.

It orchestrates multiple AI agents to work together across every stage of a campaign:

• Discovery that actually understands creative fit.
  
• Compliance that checks content against briefs and regulations automatically.
• Analytics that track performance and make recommendations before a post even goes live.

What’s New in SparQ 2.0

Lens - our trained language model that reviews your campaigns like a senior strategist, identifying what’s working and where to double down.
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‍Pulse - real-time competitor and creator analysis showing your brand’s share of voice and sentiment shifts as they happen.
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AI Creator Search - find creators using natural language or even images. Describe it, search it, and find creators who genuinely fit your brand’s look and tone.
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Compliance Check - an approval lifesaver. Automatically tests content against brand guidelines and regulations before a human ever steps in.
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Quality Control - a predictive performance tool built on data from 50,000+ social videos, offering direct, actionable feedback to creators and marketers.
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Echo - our trend-tracking AI that doesn’t just show what’s trending, but predicts which conversations are worth your brand’s time.

Why This Matters for Brands and Creators

For brands, SparQ 2.0 means speed, clarity, and control - campaigns that scale without sacrificing compliance or creativity.
For creators, it means fewer back and forths and faster approvals - so they can focus on what they do best: making great content.

The results speak for themselves. Since launch, SparQ has already saved brands over 16.8 years of manual vetting, boosted first round approvals, and helped teams predict performance before going live.

A Smarter Future for Creator Marketing

The creator economy moves fast and with SparQ 2.0, we’re making sure brands and creators can move faster. This is AI that doesn’t just watch what’s happening; it understands it and acts on it.

It’s the next step in Fabulate’s mission to make influencer marketing smarter, safer, and infinitely more scalable. And for the brands and creators already on board, the future looks bright (and brilliantly automated).