Your December menu of trends, prompts and silly season moments ready to jump on
To make your December planning easier, we pulled together ideas that are taking off right now, plus formats that brands are using successfully when they work with creators!
The festive season is officially creeping up, which means creators are getting busy and trends are moving fast. To make your December planning easier, we pulled together ideas that are taking off right now, plus formats that brands are using successfully when they work with creators! If you’re planning festive season content for your brand, here’s what’s worth jumping on.
The "If I Didn’t Already Have It…” Wishlist
This one is everywhere. Creators are sharing the products they genuinely love, framed as what they’d put on their Christmas wishlist if they didn’t already own them.
It feels real, it’s helpful, and people are saving these videos like crazy.
Great for brands wanting to highlight hero products in a way that feels natural and not too salesy.
Categorised Christmas Gift Guide
Think curated lists like:
- Gifts for the traveller
- Gifts for the homebody
- Gifts for the “impossible to buy for” friend
Whether your brand creates its own version or partners with creators to bring it to life, both face to camera and green screen formats are performing well.
Audiences love it because it removes the “what do I even buy?” stress and gives them quick inspo they can actually use.
Christmas Styling & Decorating
Creators are taking followers along for the whole journey, from the shopping trip, to the haul, the setup and the final reveal.
Brands can tap into this by showcasing products as part of the process or partnering with creators to build a multi-part mini series that keeps people watching all the way through.
It’s bingeable and exactly the kind of content audiences lean into at this time of year.
“Everything I’m Wearing This Month”
December is full of events, so outfit planning content is having a moment.
Brands in fashion and lifestyle can lean in with creator partnerships or their own content showing outfit ideas for office parties, family lunches, Secret Santa nights, Christmas Eve drinks - whatever fits the calendar.
POV: You’re Hosting This Year
A fun one. Take viewers through how you prepare to host: from planning the menu to setting the space and getting everything guest-ready.
Brands can tap into this by showing how their products fit naturally into the hosting moment or working with creators to show those “behind the scenes” moments that audiences love.
Make Your Christmas Content Wish Come True
The Christmas period is one of the biggest opportunities of the year for creator led content. If you want to bring any of these formats to life with the right talent, Fabulate can help you find and brief creators quickly, manage the workflow and keep the entire process smooth and stress free.
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