Episode 1: Influencing Outcomes

Influencing Outcomes has officially arrived. Fabulate’s new podcast cuts through the noise to explore what really drives performance in influencer marketing. Each episode brings Nathan Powell and Ben Gunn together with the people shaping the creator economy. The goal is simple: translate culture, creativity and data into clearer, smarter outcomes for brands.

For our very first episode, Nathan and Ben are joined by independent brand strategist Eugene Healy, whose work spans some of the world’s most influential brands including L’Oréal, Spotify, Google and Red Bull. Beyond his client work, Eugene has built an audience of more than 425,000 followers across Instagram, TikTok and LinkedIn, making him uniquely positioned to speak to both sides of modern influence.

Together, they explore what it really means to influence culture in 2025. From the shifting expectations placed on creators to the growing tension between consistency and burnout, Eugene offers a rare and candid look at how creators can stay relevant while protecting their craft. It is an episode filled with practical wisdom for brand marketers, creators and agencies who want to understand not just where the category is headed but how to make it work better.

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And because the creator economy never sleeps, Nathan and Ben also bring you this week’s TLDR, breaking down three of the biggest stories shaping the industry right now. That includes TikTok’s latest ownership headlines, OpenAI’s new AI video platform Sora, and the rise of TikTok as a primary news source for younger audiences. If you want a fast take on the trends that matter, this segment is your new favourite five minutes.

Influencing Outcomes is your backstage pass to the strategies, cultural shifts and creative decisions that move this industry forward. Whether you’re a marketer building your next campaign or a creator looking to sharpen your edge, Episode 1 sets the tone for what’s to come.

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