December Trends Creators Are Leaning Into This Festive Season

December Trends Creators Are Leaning Into This Festive Season

The festive season is officially creeping up, and with it comes busier calendars, faster trends and audiences looking for content that feels both useful and joyful.

To make December planning a little easier, we’ve pulled together the formats creators are already leaning into, plus a few we know will land particularly well as the year wraps up. These ideas are performing because they feel practical, personal and easy to make your own.

If you’re creating content this festive season, here’s what’s worth jumping on.

1. The “If I Didn’t Already Have It…” Wishlist

This one is everywhere. Creators are sharing the products they genuinely love, framed as what they’d put on their Christmas wishlist if they didn’t already own them.

It feels real, it’s helpful, and people are saving these videos like crazy.

Great for anyone who wants to recommend their go-to items without it feeling too salesy.

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2. Categorised Christmas Wishlists

Think curated lists like:

• Gifts for the traveller
• Gifts for the gym girl
• Gifts for the homebody
• Gifts for the “impossible to buy for” friend

Go face to camera or use a green screen to point out each item,  both formats are performing well.

Audiences love it because it removes the “what do I even buy?” stress and gives them quick inspo they can actually use.

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3. Christmas Styling & Decorating

Creators are taking followers along for the whole journey, from the shopping trip, to the haul, the setup and the final reveal.

Breaking it into a mini series keeps people watching all the way through.

It’s bingeable and exactly the kind of content audiences lean into at this time of year.

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4. “Everything I’m Wearing This Month”

December is full of events, so outfit planning content is having a moment.

Show what you’re wearing to the office party, family lunch, Secret Santa night, Christmas Eve drinks, whatever’s on your calendar.

It’s simple, polished, and fits naturally into your usual content if you already do fashion or lifestyle.

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5. POV: You’re Hosting This Year

A fun one. Take viewers through how you prepare to host: from planning the menu to setting the space and getting everything guest-ready.

These videos work because everyone knows exactly what this feels like, and viewers love seeing the “behind the scenes” version of a day that usually looks flawless on Instagram.

The Christmas season is one of the biggest moments for creators each year! Jump on the formats that feel right for you, keep it festive, and have fun with it.