The Fab 100 is Fabulate’s annual list of the creators brands and agencies actively searched for and shortlisted inside the Fabulate platform over the past year. It reflects real discovery behaviour, highlighting the creators that consistently attracted attention as campaigns were being planned and decisions were being made.

Creators are selected based on platform data from across the year, analysing how brands and agencies searched for, viewed, and shortlisted creators inside Fabulate. The list is built from cumulative discovery signals rather than a single moment or campaign.

This approach allows the Fab 100 to reflect sustained interest over time, capturing the creators that brands repeatedly returned to when making real campaign decisions.

No. The Fab 100 isn’t based on follower count alone, and it isn’t a ranking of engagement metrics in isolation. While scale and engagement can play a role in discovery, the Fab 100 reflects broader behaviour, including consistency, audience relevance, and how often creators are actively searched for and shortlisted. Creators with both large and mid-sized followings feature, based on how they’re actually being discovered and considered by brands.