Meet the
Fabulate team

We’re on a mission to make content creation effortless for everyone—brands, creators, and agencies. Fabulate’s platform is designed to simplify workflows and amplify your creative impact, from managing campaigns to distributing content. Lead by a team of industry experts, we’re passionate about connecting people and ideas, fostering authentic collaborations that drive real results.

At Fabulate, we make marketing easier and more effective for all.

Our Mission

At Fabulate, our mission is simple: to empower creators and brands to elevate their content creation to new heights. We believe that the fusion of creativity and technology is the key to unlocking unmatched storytelling and engagement opportunities.

A sample of the amazing brands that we’ve
worked with

Recognised as best-in-class technology

Fabulate was honoured with the 2023 AiMCO award for “Best Influencer Marketing Technology Service,” standing out among nominees. This recognition by industry experts reinforces our commitment to providing top-tier technology that drives results for brands and creators alike.

The Fabulate story:
Helping brands streamline content creation since 2019

Founded in 2019 by Ben Gunn, Toby Kennett, Nathan Powell, and Sachin Singh, Fabulate was born from a shared frustration with the complex and resource-heavy content creation process in agencies and branded content teams. Recognising that traditional approaches often led to diminishing returns due to bloated project teams, we set out to transform the content creation landscape.
As the demand for content continues to soar, the challenges have only grown. Fabulate’s innovative platform was built to tackle these challenges head-on, streamlining the entire content creation process—from Discovery and Outreach to Campaign Management, Payments, and Analytics. Our mission is to help brands produce high-quality content efficiently, allowing them to focus on driving results without wasting valuable campaign resources.

Since our inception, Fabulate has grown to a team of over 50 talented professionals, spanning across Australia, APAC, Europe, and beyond. With a presence in Australia, New Zealand, Singapore, the Philippines, Thailand, Vietnam, Korea, Indonesia, Malaysia, and throughout Europe, Fabulate provides world-class support and services to brands across diverse markets. As we continue to expand, our commitment remains the same: delivering seamless content creation solutions that empower brands to succeed on a global scale.

Meet the Fabulate team

Josh Sakajiou
Aoife Nolan
Saoirse McGrath
Toby Kennett
Lucy Ronald
Sachin Singh
Eliza Lewis
Nathan Powell
Ben Gunn

Meet the team of
Fabulate Legends

Nathan Powell

Nathan Powell

Co-Founder, Product and Strategy

Ben Gunn

Ben Gunn

Co-Founder, Chief Revenue Officer

Toby Kennett

Toby Kennett

Co-Founder, Chief Executive Officer

Sachin Singh

Sachin Singh

Co-Founder, Chief Technology Officer

Lucy Ronald

Lucy Ronald

Partnerships Director

Eliza Lewis

Eliza Lewis

Sales Director (VIC)

Come help us build the next generation of content marketing technology - for creators, talent agencies, pr agencies, media agencies and brands

Think you can help us achieve our goals? Learn about our growing team an international expansion.

Fabulate FAQs

Where did the idea of Fabulate come from?

Fabulate came to life because making content was way too complicated and involved a lot of people juggling tasks. Imagine turning that chaos into a smooth dance, with technology as the DJ! Fabulate is all about making the process of creating cool stuff way easier, so creators can focus more on being creative and less on the headache of managing everything.

Fabulate does technology differently - why?

Fabulate is all about bringing people together. They make tools designed to make creating stuff smoother and more connected. They're not about cutting people out; instead, they use technology to keep everyone in the loop and make sure responsibilities are clear. Plus, since the founders come from the industry themselves, they really get the challenges and have built Fabulate to tackle them head-on.

I want to join the Fabulate team - how do I apply?

The Fabulate team is quickly growing around the globe. If you're interested in what's coming up or want to join us, follow us on LinkedIn or drop us a message using the form below to let us know you're interested.

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Want to learn more about Fabulate?

Discover how you can use Fabulate to connect to world leading brands.

Get in touch about a Campaign

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