Fabulate Wins Best Influencer Marketing Technology - Again

For the second year in a row, Fabulate has taken home Best Influencer Marketing Technology at the AiMCO Awards - Australia’s biggest celebration of creativity and innovation in the creator economy.

Held last night at NIDA Theatres in Kensington, the awards recognised stand-out collaborations between brands and creators who are redefining what influence looks like in 2024.

“This is the second year in a row we’ve taken out this award,” said Toby Kennett, CEO of Fabulate. “It’s gratifying that the hard work and dedication of the entire team in making our product truly world-class has been recognised again.”

It’s been a huge year for Fabulate, from product launches that enhance analytics and brand safety, to upcoming features that will make paying creators and managing transactions even smoother. As Toby puts it, “All of this is about unlocking the potential of an influencer marketing space worth more than $800 million and growing fast.”

The win follows another major milestone: 10th place in Deloitte’s Tech Fast 50 rankings, cementing Fabulate’s position as one of Australia’s fastest-growing tech companies.

Our submission in the Influencer Marketing Technology category reflected what makes Fabulate different - we build based on what brands, agencies, and creators actually need. The platform continues to evolve through direct feedback from users who shape every new innovation we release.

“We feel incredibly lucky to receive ongoing feedback from brands, agencies, and creators who use Fabulate every day,” said Toby. “It’s their input that helps us create a platform not just built for the industry, but built with it.”

Co-founded four years ago by Ben Gunn, Nathan Powell, Toby Kennett, and Sachin Singh, Fabulate set out to transform how brands and creators work together. Two awards later, it’s safe to say, we’re just getting started.