Fabulate and TikTok unite to power the future of creator economy with Symphony AI integration

Fabulate is announcing they are integrating TikTok Symphony, TikTok's suite of generative AI tools, directly into the Fabulate platform. This collaboration makes Fabulate the first influencer marketing platform in the world to be able to offer TikTok’s latest AI innovations natively within their platform in a move designed to empower brands to create dynamic, culturally relevant content faster and at scale.

The Symphony integration enhances Fabulate’s end-to-end platform by embedding new creative tools - which include an AI dubbing tool, video generator and digital avatars - directly into its existing influencer campaign workflows. Marketers and creators can now access Symphony’s generative AI capabilities within Fabulate to efficiently produce a wider variety of content formats, adapt messaging for different audiences, and experiment with new creative approaches.

The integration gives teams more flexibility and speed when developing and optimising campaigns, providing fresh ways to scale content production without adding complexity. As new Symphony API features are released, Fabulate clients will be among the first to access them, unlocking even more options to elevate campaign creativity and performance.

Nathan Powell, Chief Strategy Officer at Fabulate, said: “TikTok Symphony is a leap forward for creator marketing. By bringing this capability into Fabulate, we’re giving brands and creators the ability to co-create with AI inside the same workflow they already use every day. It’s about making creativity smarter, faster, and more impactful.”

Andy Yang, Global Head of Creative & Brand Products at TikTok, said: "At TikTok, creative is the lifeblood of our platform. We're constantly thinking of new ways to make it easier for brands to scale their creative quality and quantity. TikTok's creative partners are a powerful resource— bringing expert strategy, from managing creators to producing high-quality content to help brands further connect their communities on TikTok."

Key Symphony features available through Fabulate

• Global reach, local impact: Symphony’s AI dubbing tool delivers hyper-realistic translations in over 15 languages, allowing brands to seamlessly adapt content for new regions and audiences.
• Digital avatars: Brands can leverage licensed, AI-generated avatars to create scalable, human-like content in multiple gestures, expressions, languages, and demographics, while maintaining authenticity and consent
• Effortless content creation: TikTok’s video generator uses product detail page (PDP) URLs to auto-generate engaging, platform-optimised videos, dramatically simplifying content production.

By combining Fabulate’s streamlined influencer workflow with Symphony’s AI capabilities, brands can build on the powerful foundation of creator content, enhancing and expanding what creators produce as part of their campaigns. This collaboration between human creativity and intelligent tools gives campaigns greater scale, agility, and efficiency while keeping creators’ ideas and voices at the heart of the work.

Fabulate has been a long-standing TikTok Marketing Partner, demonstrating its deep understanding of the TikTok ecosystem. The integration of Symphony follows Fabulate’s increased investment in AI, data, and technology, driven by the recent launch of SparQ 2.0. Together, these advancements cement Fabulate’s position at the forefront of influencer marketing innovation, giving marketers powerful new tools to drive performance, scale content creation, and tap into the cultural power of TikTok.

Over the course of 2024-25 Fabulate has firmly established itself as a leader in the APAC creator economy opening its first Singaporean office and being recognised as the Best Influencer Marketing Platform by MARKETECH APAC and also Australian industry body AiMCO at their awards.

The platform has also been named in the Deloitte Tech Fast 50 for the past two consecutive years in a row.  

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