How Creator Partnership Ads Delivered a 5x ROAS for TFE Hotels During Black Friday

Fabulate’s creator-led partnership ad strategy delivered standout performance for TFE Hotels during Black Friday, generating a 5x return on ad spend and $54,263 in revenue from a $10,000 investment. In one of the most competitive booking periods of the year, creator content proved its ability to convert attention into measurable revenue at speed.

The Business Challenge

Black Friday represents a short, high-pressure window for travel brands, where competition is intense and audiences are overwhelmed with offers. TFE Hotels needed to drive immediate bookings across participating properties while cutting through a crowded promotional landscape.

The challenge was not just awareness, but efficiency. TFE Hotels required a performance-driven approach that could reach new audiences, scale quickly, and deliver strong commercial outcomes within a limited flighting period.

The Insight

During peak promotional moments, audiences are far more likely to engage with offers when they are delivered through trusted creator voices rather than traditional brand ads. Creator-led content feels native, credible, and easier to act on, particularly when paired with a clear incentive.

By amplifying micro and nano creator content through partnership ads, TFE Hotels could combine authenticity with paid scale, driving stronger performance than standard BAU creative during a highly competitive sales event.

The Execution

Fabulate partnered with three creators, including two micro influencers and one nano influencer, selected for their strong engagement and alignment with travel and lifestyle content. Each creator produced short-form videos that showcased real stay experiences, seamlessly integrating the Black Friday offer and unique promo codes.

The content was amplified via partnership ads across the November 21 to December 17 flighting period, allowing TFE Hotels to scale creator storytelling while retaining a native, social-first feel. Individual creator codes enabled clear attribution, providing direct visibility into revenue performance.

The Results

• 5x ROAS, delivering strong efficiency during a peak retail period
• $54,263 in revenue generated from a $10,000 spend
• 1.6% CTR, outperforming typical travel benchmarks during Black Friday
• Creator partnership ads successfully drove bookings from new audience segments while maintaining cost efficiency

By leaning into creator-led performance and paid amplification, the campaign demonstrated that partnership ads can deliver both scale and return. The results reinforce creator content as a powerful revenue driver for travel brands during high-intent moments, not just an awareness play.

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