Fabulate - 2025 Design

Episode 17: From Creator Economy to Creator Infrastructure

In Episode 17 of Influencing Outcomes, the team explores two major signals that the creator economy is entering a new phase of maturity: Accenture Song's acquisition of Whalar and LinkedIn's launch of its Creator Marketplace. The discussion examines why investors are increasingly backing creator-led businesses, the growing role of creators in B2B marketing, and the rise of AI-generated influencers as regulators begin demanding greater transparency. The episode also features a deep dive with Intender CEO Phil Ohren, unpacking how social search, AI-powered discovery and changing consumer behaviour are transforming the future of search.

June 18, 2026

Episode 16: TikTok World, Fake Followers & Platform Control

In Episode 16 of Influencing Outcomes, the team unpacks the rapid evolution of generative AI, the rise of TikTok Shop and the growing global tension between platforms, governments and digital identity. From Meta’s mass removal of fake followers through to debates around algorithmic control and social media scrutiny at international borders, the conversation explores how trust, visibility and influence online are becoming increasingly interconnected.

May 29, 2026

Episode 15: The Future of News, AI & Creator Trust

In Episode 15 of Influencing Outcomes, the team unpacks the growing tension between platforms, governments, AI and audience trust. From TikTok World and the rise of creator led entertainment through to the News Media Bargaining Code and the impact of synthetic content, the conversation explores how media systems are struggling to keep pace with the technologies reshaping them.

May 14, 2026

Episode 14: Trust Issues: AI, Creator Deals & Platform Power

This episode unpacks three stories shaping the creator economy, from platform power shifts to failed creator deals and the growing impact of AI on how audiences engage with content. It explores what is changing across platforms, creators and brands, and what marketers should be rethinking as the space continues to evolve.

April 30, 2026

Episode 13: The Rise of the Midlife Creator

Creator culture isn’t just for the young anymore. This episode looks at the rise of midlife creators, unpacking what drives growth, why consistency matters, and how experience, trust and relatability are opening up new opportunities for both creators and brands.

April 9, 2026

Episode 12: YouTube - Creator Marketing’s Blue Ocean

YouTube’s been in the game forever, so why does it feel like the biggest opportunity right now? This episode unpacks what’s changing behind the scenes, and why brands should be paying closer attention

April 2, 2026

Episode 11: Influencing Outcomes

What does it actually take to last in the creator economy? This episode moves past growth metrics to unpack the mindset, structure and decisions behind building something that holds its value over time.

March 27, 2026

Episode 10: Influencing Outcomes

Creators are no longer just part of the media mix, they’re reshaping how it works. This episode looks at the growing tension between sports rights and digital influence, how AI could redefine product discovery, and why the industry is being pushed to finally standardise how creator marketing is priced.

March 19, 2026

Episode 8: Influencing Outcomes

This episode of Influencing Outcomes examines how platform convergence, embedded commerce and AI infrastructure are accelerating the next phase of the creator economy, and what that means for how brands monetise, measure and scale creator-led strategies.

February 12, 2026

Episode 5: Influencing Outcomes

Episode 5 examines how creators are driving full-funnel outcomes with Amanda Bosch, exploring how large organisations use creators as long-term assets, where creator content outperforms brand ads, and what it takes to turn creator investment into measurable commercial results.

Influencing Outcomes Episode Four: Why Creator Pitches Are Leveling Up with Lydia Feely

December 18, 2025

Episode 4: Influencing Outcomes

Episode 4 explores the rise of structured, commercially rigorous creator pitches with Lydia Feely, revealing what marketers now expect in the pitch room, where capability gaps are emerging, and how transparency, governance and technology are reshaping the next phase of creator marketing.

December 4, 2025

Episode 3: Influencing Outcomes

Episode 3 unpacks the new power shift in creator marketing with Genevieve Day, exploring how creators are evolving into full-scale businesses and how agencies deliver value in a fast-changing commercial landscape.

Influencing Outcomes Episode 2: Creators, Capital and the New Power Shift with Genevieve Day

November 24, 2025

Episode 2: Influencing Outcomes

Episode 2 unpacks the evolution of creator marketing with AIMCO’s Patrick Whitnall, examining how governance, regulation and industry maturity are reshaping the way brands, creators and agencies work together.