Fabulate - 2025 Design

Is Instagram breaking up with “Followers” in favour of “Friends”?

Instagram may be rethinking what social credibility looks like. In a quiet global test, the platform is replacing “following” with “friends,” highlighting mutual connections over one way attention. If this shift expands, it could redefine how creators build influence and how brands evaluate it, moving the focus from scale to real connection.

February 23, 2026

YouTube Creator API Now Integrated into Fabulate

Fabulate integrates the YouTube Creator API into its platform, giving brands verified first-party audience intelligence, structured workflows and measurable performance visibility across every YouTube creator campaign.

Fabulate and TikTok unite to power the future of creator economy with Symphony AI integration

Symphony, TikTok's suite of generative AI tools, is integrated into leading APAC influencer marketing platform Fabulate. New tools will give users access to Symphony’s AI dubbing tool, video generator and digital avatars

February 13, 2026

Creator Economy 2025: What the IAB’s Latest Report Really Means for Brands

Creator marketing has moved from experiment to expectation. Using insights from the IAB’s 2025 Creator Economy report, this piece explores how creators are now planned and funded like a core media channel, alongside the challenges brands still face around discovery, measurement, and AI. The focus has shifted from proving whether creator marketing works to proving how well it performs at scale.

January 16, 2026

What the UK’s Junk Food Advertising Ban Means for Influencer Marketing

The UK’s HFSS advertising rules are reshaping how food and drink brands work with creators. This article breaks down what’s changed, how the restrictions apply to influencer marketing, and what brands, agencies and creators need to consider moving forward.

January 13, 2026

What CES revealed about where creator marketing is heading

CES offered a clear signal that creator marketing is entering a more considered phase, one shaped by intent, behaviour and context rather than surface level metrics.

January 12, 2026

Fabulate Wins Best Influencer Marketing Platform at the 2025 Marketech APAC Awards

Fabulate wins Gold for "Best Influencer Marketing Platform" at the Marketech APAC Awards.

October 16, 2025

Influencer Authentication For Easier Campaign Reporting

Fabulate authentication is a secure way to link social accounts so we can automatically pull post performance data from live campaigns.

June 25, 2025

Say goodbye to old marketing